ALBA FASHION

ALBA Fashion Watches Singapore

Style & Expression

Discover ALBA Fashion quartz watches designed for modern everyday style. Explore elegant women's watches with colourful and mother-of-pearl dials, stainless-steel and leather straps, and versatile finishes made for work, weekends and special occasions.

Quartz Timekeeping

Reliable everyday convenience

Style & Expression

Colourful and selected mother-of-pearl dials

Official Warranty

Authorised City Chain retailer

Backed by Seiko Watch Corporation

ALBA since 1979

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    From sporty quartz watches to refined and automatic designs, explore more ALBA collections to find the style that suits you.

    ALBA Fashion: Style & Expression for Everyday Wear

    ALBA Fashion brings a more style-led character to the ALBA watch collection.

    Designed primarily for women, the collection combines quartz timekeeping with a wide variety of colours, finishes, dial treatments and strap styles.

    Choose from clean everyday watches, colourful dial designs, mother-of-pearl finishes, polished stainless steel, two-tone combinations and leather straps to find a watch that complements your personal style.

    ALBA Women's Quartz Watches

    The current ALBA Fashion collection focuses on quartz watches for women.

    Quartz movements provide accurate and convenient everyday timekeeping with minimal day-to-day maintenance, making them particularly practical for watches designed to be worn regularly.

    Depending on the model, functions may include three-hand timekeeping, date displays and selected multi-function layouts.

    Movement and specifications vary by watch, so refer to each individual product page for details.

    Mother-of-Pearl ALBA Watches

    Selected ALBA Fashion watches feature mother-of-pearl dials, bringing natural colour variation and a more decorative appearance to the collection.

    Mother-of-pearl works particularly well with polished stainless steel, gold-tone and two-tone finishes, creating watches suitable for everyday styling as well as dinners, celebrations and gifting.

    Because natural dial appearance can vary, each mother-of-pearl watch may have its own subtle visual character.

    Stainless-Steel Women's Watches

    Stainless-steel bracelets form an important part of the ALBA Fashion collection.

    Choose from silver-tone, gold-tone, rose-gold-tone and two-tone designs, depending on the model.

    Metal bracelets give ALBA Fashion watches a versatile appearance that works well with office wear, casual outfits and more dressed-up occasions.

    ALBA Leather Strap Watches

    For a softer and more classic look, explore selected ALBA Fashion leather strap watches.

    Leather straps offer a different character from stainless steel and can make smaller women's watches feel particularly refined and easy to style.

    Choose from different strap and dial colour combinations to complement your wardrobe.

    Colourful Watches for Women

    Colour is one of the defining elements of ALBA Fashion.

    The current collection includes dials in shades such as blue, green, silver, gold, black, white, rose gold and mother-of-pearl.

    This variety makes it easier to choose a watch based not only on its function but also on how it works with your jewellery, clothing and personal style.

    Designed for Work, Weekends & Special Occasions

    ALBA Fashion watches are designed to move easily between different parts of everyday life.

    Choose a classic stainless-steel model for work, a colourful dial for casual everyday styling, or a mother-of-pearl and two-tone design for dinners, celebrations and special occasions.

    Their quartz movements also make them convenient choices for gifting because they are easy to wear and maintain.

    ALBA Fashion vs ALBA Prestige

    Choose ALBA Fashion if you prefer expressive colours, decorative dial treatments and women's designs with a stronger style focus.

    Choose ALBA Prestige if you prefer a more classic and refined everyday watch with a traditional watch aesthetic.

    Both collections offer accessible everyday timepieces but express different personalities.

    ALBA Fashion vs ALBA Active

    Choose ALBA Fashion for feminine styling, colourful dials, mother-of-pearl and versatile everyday designs.

    Choose ALBA Active if you prefer sportier quartz watches, chronographs and a more performance-inspired appearance.

    Shop ALBA Fashion Watches in Singapore

    Explore ALBA Fashion watches in Singapore at City Chain.

    Shop women's quartz watches across stainless-steel, leather, two-tone and selected mother-of-pearl designs.

    Browse the collection online or visit City Chain stores in Singapore to find an ALBA Fashion watch that suits your style.

    Frequently Asked Questions

    What is ALBA Fashion?

    ALBA Fashion is a style-focused ALBA watch collection offering primarily women's quartz watches in a variety of dial colours, finishes, bracelets and straps.

    Are ALBA Fashion watches for women?

    Yes. The current ALBA Fashion assortment is overwhelmingly focused on women's watches, with smaller proportions, decorative dial treatments and a broad choice of colours and finishes.

    Are ALBA Fashion watches quartz?

    The current ALBA Fashion collection available at City Chain uses quartz movements, providing convenient and accurate everyday timekeeping.

    Does ALBA Fashion have mother-of-pearl watches?

    Yes. Selected ALBA Fashion models feature mother-of-pearl dials in different colours and finishes.

    Does ALBA Fashion offer leather strap watches?

    Yes. The collection includes selected leather-strap watches alongside stainless-steel bracelet models.

    What is the difference between ALBA Fashion and ALBA Prestige?

    ALBA Fashion focuses more strongly on women's styling, colour and decorative design, while ALBA Prestige has a more classic and refined everyday-watch character.

    Is ALBA part of Seiko?

    ALBA was created in Japan in 1979 by Seiko Watch Corporation and remains part of Seiko Watch Corporation's watch portfolio.

    Where can I buy ALBA Fashion watches in Singapore?

    ALBA Fashion watches are available at City Chain Singapore online and at selected City Chain stores. Browse the collection online for current models, specifications and availability.