{"product_id":"seiko-conceptual-sur353p1-blue-dial-women-watch","title":"SEIKO CONCEPTUAL SUR353P1 BLUE DIAL WOMEN WATCH","description":"\u003cstyle\u003e\n  .cc-pdp { font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; color: #1a1a1a; line-height: 1.7; }\n  .cc-pdp *, .cc-pdp *::before, .cc-pdp *::after { box-sizing: border-box; }\n  .cc-pdp .cc-section { margin: 32px 0; padding: 0; }\n  .cc-pdp .cc-section + .cc-section { border-top: 1px solid #e8e8e8; padding-top: 28px; }\n  .cc-pdp h2 { font-size: 11px !important; font-weight: 600 !important; letter-spacing: 0.14em !important; text-transform: uppercase !important; color: #3C4C80 !important; margin: 0 0 14px 0 !important; padding: 0 !important; border: none !important; }\n  .cc-pdp p { font-size: 14.5px; color: #555; margin: 0 0 12px 0; }\n  .cc-pdp .cc-glance { display: grid; grid-template-columns: repeat(2, 1fr); gap: 10px; list-style: none; padding: 0; margin: 0; }\n  @media (min-width: 600px) { .cc-pdp .cc-glance { grid-template-columns: repeat(3, 1fr); } }\n  .cc-pdp .cc-glance li { background: #f1f2f7; border-radius: 6px; padding: 12px 14px; font-size: 13.5px; color: #555; margin: 0; }\n  .cc-pdp .cc-glance li strong { display: block; font-size: 10px; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase; color: #2C3860; margin-bottom: 3px; }\n  .cc-pdp .cc-benefits { list-style: none; padding: 0; margin: 0; }\n  .cc-pdp .cc-benefits li { position: relative; padding-left: 18px; font-size: 14.5px; color: #555; margin: 0 0 10px 0; line-height: 1.6; }\n  .cc-pdp .cc-benefits li::before { content: ''; position: absolute; left: 0; top: 9px; width: 7px; height: 7px; border-radius: 50%; background: #3C4C80; }\n  .cc-pdp .cc-spec-table { width: 100%; border-collapse: collapse; margin-bottom: 8px; }\n  .cc-pdp .cc-spec-table caption { text-align: left; font-size: 14px; font-weight: 600; color: #2C3860; padding: 16px 0 8px 0; }\n  .cc-pdp .cc-spec-table tr { border-bottom: 1px solid #e8e8e8; }\n  .cc-pdp .cc-spec-table th { padding: 10px 12px 10px 0; font-size: 13.5px; vertical-align: top; text-align: left; font-weight: 400; color: #555; width: 42%; }\n  .cc-pdp .cc-spec-table td { padding: 10px 0; font-size: 13.5px; vertical-align: top; color: #1a1a1a; font-weight: 500; }\n  .cc-pdp .cc-faq { border-top: 1px solid #e8e8e8; }\n  .cc-pdp .cc-faq-item { border-bottom: 1px solid #e8e8e8; padding: 16px 0; }\n  .cc-pdp .cc-faq-q { font-size: 14.5px !important; font-weight: 600 !important; color: #2C3860 !important; margin: 0 0 8px 0 !important; }\n  .cc-pdp .cc-faq-a { font-size: 14px !important; color: #555 !important; line-height: 1.7 !important; margin: 0 !important; }\n  .cc-pdp .cc-trust { display: grid; grid-template-columns: repeat(1, 1fr); gap: 12px; list-style: none; padding: 0; margin: 0; }\n  @media (min-width: 600px) { .cc-pdp .cc-trust { grid-template-columns: repeat(4, 1fr); } }\n  .cc-pdp .cc-trust li { text-align: center; padding: 20px 10px; background: #fff; border: 1px solid #e8e8e8; border-radius: 6px; margin: 0; }\n  .cc-pdp .cc-trust li strong { display: block; font-size: 13.5px; color: #2C3860; margin-bottom: 4px; }\n  .cc-pdp .cc-trust li span { font-size: 12px; color: #555; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"cc-pdp\"\u003e\n\n  \u003c!-- PRODUCT OVERVIEW --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003cp\u003eAlmost everything about the \u003cstrong\u003eSeiko SUR353P1\u003c\/strong\u003e is quiet — brushed steel case, matching steel bracelet, \u003cstrong\u003ebaton markers\u003c\/strong\u003e, three hands — which leaves the \u003cstrong\u003eblue dial\u003c\/strong\u003e to do all the talking. It is the one decision the watch asks you to make, and the rest of it simply gets on with the job: a \u003cstrong\u003eday and date\u003c\/strong\u003e at a glance, in a case of \u003cstrong\u003e29.8mm\u003c\/strong\u003e across and \u003cstrong\u003e8.5mm\u003c\/strong\u003e deep.\u003c\/p\u003e\n    \u003cp\u003eUnderneath the colour, this is built to be worn rather than saved for occasions. \u003cstrong\u003eSapphire\u003c\/strong\u003e covers the dial, the case back \u003cstrong\u003escrews down\u003c\/strong\u003e, and the \u003cstrong\u003e10 bar\u003c\/strong\u003e rating stretches as far as a bath or a swim, though never to scuba diving. \u003cstrong\u003eCalibre 6N33\u003c\/strong\u003e is quartz, specified at \u003cstrong\u003e±15 seconds a month\u003c\/strong\u003e on a battery expected to last about \u003cstrong\u003ethree years\u003c\/strong\u003e. The watch weighs \u003cstrong\u003e67g\u003c\/strong\u003e and measures \u003cstrong\u003e37.5mm\u003c\/strong\u003e across the lugs. One honest caveat: nothing on the dial is luminous, so in the dark it tells you nothing at all.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- AT A GLANCE --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eAt a Glance\u003c\/h2\u003e\n    \u003cul class=\"cc-glance\"\u003e\n      \u003cli\u003e\n\u003cstrong\u003eBrand\u003c\/strong\u003eSeiko\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCollection\u003c\/strong\u003eConceptual\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eMovement\u003c\/strong\u003eCalibre 6N33 Quartz\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eDial\u003c\/strong\u003eBlue, Baton Markers\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCalendar\u003c\/strong\u003eDay \u0026amp; Date\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCase Size\u003c\/strong\u003e29.8mm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCase Thickness\u003c\/strong\u003e8.5mm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eLug to Lug\u003c\/strong\u003e37.5mm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eGlass\u003c\/strong\u003eSapphire Crystal\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eBracelet\u003c\/strong\u003eStainless Steel, 14mm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e67g\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eWater Resistance\u003c\/strong\u003e100m (10 BAR)\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- WHY YOU'LL LOVE IT --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n    \u003cul class=\"cc-benefits\"\u003e\n      \u003cli\u003eColour is the whole proposition here. Against plain steel and plain batons, a blue dial reads as a choice rather than a default, and it is the only thing anyone will comment on.\u003c\/li\u003e\n      \u003cli\u003eSapphire, a screwed-down back and ten bar of water resistance are the three things that separate a watch you wear daily from one that lives in a box waiting for occasions.\u003c\/li\u003e\n      \u003cli\u003eFifteen seconds a month is the specified rate, which works out to correcting the watch once or twice a year rather than fiddling with it every few weeks.\u003c\/li\u003e\n      \u003cli\u003eAt 67 grams on a 14mm bracelet, there is not much of it to notice once it is on, and the 8.5mm case clears a cuff without a wrestle.\u003c\/li\u003e\n      \u003cli\u003eNothing on this dial is luminous — no glow on the hands, none on the markers — so a dark room makes it unreadable. Worth knowing in advance.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- KEY FEATURES --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eKey Features\u003c\/h2\u003e\n    \u003cul class=\"cc-benefits\"\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCalibre 6N33\u003c\/strong\u003e, a quartz movement showing the \u003cstrong\u003eday and the date\u003c\/strong\u003e alongside hour, minute and seconds hands, rated at \u003cstrong\u003e±15 seconds a month\u003c\/strong\u003e with around \u003cstrong\u003ethree years\u003c\/strong\u003e from a battery.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eStainless steel case of 29.8mm\u003c\/strong\u003e, standing \u003cstrong\u003e8.5mm\u003c\/strong\u003e tall and reaching \u003cstrong\u003e37.5mm\u003c\/strong\u003e between lug tips, glazed with \u003cstrong\u003esapphire\u003c\/strong\u003e and shut by a \u003cstrong\u003escrew case back\u003c\/strong\u003e.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eStainless steel bracelet\u003c\/strong\u003e on \u003cstrong\u003e14mm\u003c\/strong\u003e lugs with a \u003cstrong\u003ethree-fold clasp and push button release\u003c\/strong\u003e; complete weight \u003cstrong\u003e67g\u003c\/strong\u003e, water resistance \u003cstrong\u003e10 bar\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- TECHNICAL SPECIFICATIONS --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\n    \u003ctable class=\"cc-spec-table\"\u003e\n      \u003ccaption\u003eCase \u0026amp; Build\u003c\/caption\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eModel Number\u003c\/th\u003e\n\u003ctd\u003eSUR353P1\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase Material\u003c\/th\u003e\n\u003ctd\u003eStainless Steel\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase Diameter\u003c\/th\u003e\n\u003ctd\u003e29.8mm\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase Thickness\u003c\/th\u003e\n\u003ctd\u003e8.5mm\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eLug to Lug\u003c\/th\u003e\n\u003ctd\u003e37.5mm\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eLug Width\u003c\/th\u003e\n\u003ctd\u003e14mm\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eGlass\u003c\/th\u003e\n\u003ctd\u003eSapphire Crystal\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCaseback\u003c\/th\u003e\n\u003ctd\u003eScrew Case Back\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eWater Resistance\u003c\/th\u003e\n\u003ctd\u003e100 Metres (10 BAR)\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eWeight\u003c\/th\u003e\n\u003ctd\u003e67g\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n\n    \u003ctable class=\"cc-spec-table\"\u003e\n      \u003ccaption\u003eDial\u003c\/caption\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eColour\u003c\/th\u003e\n\u003ctd\u003eBlue\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eMarkers\u003c\/th\u003e\n\u003ctd\u003eBatons\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eHands\u003c\/th\u003e\n\u003ctd\u003eHour, Minutes, Seconds\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCalendar\u003c\/th\u003e\n\u003ctd\u003eDay and Date\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eLuminous Material\u003c\/th\u003e\n\u003ctd\u003eNone — the dial is not readable in darkness\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n\n    \u003ctable class=\"cc-spec-table\"\u003e\n      \u003ccaption\u003eBracelet\u003c\/caption\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eMaterial\u003c\/th\u003e\n\u003ctd\u003eStainless Steel\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eClasp\u003c\/th\u003e\n\u003ctd\u003eThree-Fold with Push Button Release\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eLug Width\u003c\/th\u003e\n\u003ctd\u003e14mm\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n\n    \u003ctable class=\"cc-spec-table\"\u003e\n      \u003ccaption\u003eMovement \u0026amp; Power\u003c\/caption\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCalibre\u003c\/th\u003e\n\u003ctd\u003eSeiko 6N33\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eType\u003c\/th\u003e\n\u003ctd\u003eQuartz, Battery Powered\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eDisplay\u003c\/th\u003e\n\u003ctd\u003eAnalogue\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eAccuracy\u003c\/th\u003e\n\u003ctd\u003e±15 seconds a month\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eBattery Life\u003c\/th\u003e\n\u003ctd\u003eApprox. 3 Years\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- FAQ --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n    \u003cdiv class=\"cc-faq\"\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eWhat is the procedure for setting the calendar?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eBoth indications come off the same crown, at its halfway position: turning one way steps the date along, turning the other way moves the weekday. The reliable method is to stop one place short on each, then draw the crown fully out and run the hands forward until the right date and weekday appear together, which has the useful side effect of proving the watch is on the morning side of the clock rather than the evening. Time last, then crown home. \u003cstrong\u003eOne timing rule applies: Seiko's general instructions for analogue watches say not to alter the calendar between 9:00 pm and 4:00 am\u003c\/strong\u003e, the stated reason being that it may not change properly if you do. Seiko issues no separate manual for calibre 6N33, so that is general guidance rather than a figure published for this movement — and the remedy is the same either way: move the hands clear of the window first.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eWill it survive a swim?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eEasily. Seiko's general guidance for a watch rated at 10 bar extends to bathing and shallow diving, so lengths in a pool, a shower or a soaking on the way home are all comfortably inside it, and steel has nothing that minds getting wet. Scuba diving is the boundary — Seiko excludes it at this rating and directs you to its Diver's range — and the 100-metre number describes a pressure the case is tested against, not a depth to swim to. Three habits protect it: crown fully home before the water, hands off the crown while there is water or soap on the case, and a rinse under the tap when you come out of the sea or a chlorinated pool.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eCan the dial be read in a dark room?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eNo. Seiko lists no luminous material for this reference, so there is nothing on the hands or the baton markers to hold a glow, and once the lights go off the dial shows nothing. It cannot be added afterwards, so it is a point to settle before buying. Anyone who wants the time legible at night should look for a reference specified with LumiBrite.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eHow durable is the glass?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eSapphire is about as hard as a watch crystal gets. It is grown synthetically rather than cut from anything natural, and the hardness is what keeps the view clear year after year through the hundreds of small contacts a watch makes without you ever registering them. The one thing hardness does not provide is toughness against impact: a direct hit on a tiled floor or a stone worktop can chip or crack it even though nothing has scratched it in years. Normal care, in other words, and a crystal chosen for hardness rather than for toughness against impact.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eHow long before the battery runs out?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eSeiko quotes about three years. Many of its quartz watches flag the end of a cell before it dies: the seconds hand starts moving in two-second hops instead of single ticks, with the time itself still correct. Seiko points out that the feature is not present in every movement, so count it a bonus rather than a dependable alarm. When a change is due, bring the watch to any City Chain store for servicing — the screwed case back has to come off and go back on against a sound gasket, and the water-resistance rating depends on that being done properly.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eWhat are the wearing dimensions, and who sizes the bracelet?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eThe measurement that decides how a watch sits is the span between lug tips, which here is 37.5mm; the 29.8mm figure describes the dial, not the footprint. Depth is 8.5mm, the bracelet runs 14mm wide at the lugs, and everything together comes to 67g. Shortening the bracelet means extracting links. City Chain offers complimentary bracelet sizing at any outlet, and it is worth having your warranty book with you. The clasp folds in three and releases on push buttons, so it closes onto itself with no pin and no hole to stretch.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eIs there a guarantee?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eYes — three years against manufacturing defects on any SUR353P1 bought from City Chain Singapore, which is an authorised Seiko retailer. What that covers is a fault present in the watch as it was built. What it does not cover is damage from a drop, the wear that accumulates over years on the case and bracelet, or a battery that has simply reached the end of its life. Warranty work requires the card and the receipt together, so the sensible thing is to put both somewhere safe the day you buy it.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- WHY BUY FROM CITY CHAIN --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eWhy Buy from City Chain Singapore\u003c\/h2\u003e\n    \u003cul class=\"cc-trust\"\u003e\n      \u003cli\u003e\n\u003cstrong\u003eAuthorised Retailer\u003c\/strong\u003e \u003cspan\u003e100% genuine Seiko product\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003e3-Year Warranty\u003c\/strong\u003e \u003cspan\u003eCovered on every purchase\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eBracelet Adjustment\u003c\/strong\u003e \u003cspan\u003eComplimentary sizing in store\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eFree Shipping\u003c\/strong\u003e \u003cspan\u003eAll orders within Singapore\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"SEIKO","offers":[{"title":"Default Title","offer_id":39602956861592,"sku":"SUR353P1","price":321.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/2451\/7272\/files\/SEIKO_SUR353P1.png?v=1736182323","url":"https:\/\/www.citychain.com.sg\/products\/seiko-conceptual-sur353p1-blue-dial-women-watch","provider":"City Chain Singapore","version":"1.0","type":"link"}