{"product_id":"seiko-conceptual-sur343p1-grey-dial-men-watch","title":"SEIKO CONCEPTUAL SUR343P1 GREY DIAL MEN WATCH","description":"\u003cstyle\u003e\n  .cc-pdp { font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; color: #1a1a1a; line-height: 1.7; }\n  .cc-pdp *, .cc-pdp *::before, .cc-pdp *::after { box-sizing: border-box; }\n  .cc-pdp .cc-section { margin: 32px 0; padding: 0; }\n  .cc-pdp .cc-section + .cc-section { border-top: 1px solid #e8e8e8; padding-top: 28px; }\n  .cc-pdp h2 { font-size: 11px !important; font-weight: 600 !important; letter-spacing: 0.14em !important; text-transform: uppercase !important; color: #284242 !important; margin: 0 0 14px 0 !important; padding: 0 !important; border: none !important; }\n  .cc-pdp p { font-size: 14.5px; color: #555; margin: 0 0 12px 0; }\n  .cc-pdp .cc-glance { display: grid; grid-template-columns: repeat(2, 1fr); gap: 10px; list-style: none; padding: 0; margin: 0; }\n  @media (min-width: 600px) { .cc-pdp .cc-glance { grid-template-columns: repeat(3, 1fr); } }\n  .cc-pdp .cc-glance li { background: #f0f3f3; border-radius: 6px; padding: 12px 14px; font-size: 13.5px; color: #555; margin: 0; }\n  .cc-pdp .cc-glance li strong { display: block; font-size: 10px; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase; color: #1E3333; margin-bottom: 3px; }\n  .cc-pdp .cc-benefits { list-style: none; padding: 0; margin: 0; }\n  .cc-pdp .cc-benefits li { position: relative; padding-left: 18px; font-size: 14.5px; color: #555; margin: 0 0 10px 0; line-height: 1.6; }\n  .cc-pdp .cc-benefits li::before { content: ''; position: absolute; left: 0; top: 9px; width: 7px; height: 7px; border-radius: 50%; background: #284242; }\n  .cc-pdp .cc-spec-table { width: 100%; border-collapse: collapse; margin-bottom: 8px; }\n  .cc-pdp .cc-spec-table caption { text-align: left; font-size: 14px; font-weight: 600; color: #1E3333; padding: 16px 0 8px 0; }\n  .cc-pdp .cc-spec-table tr { border-bottom: 1px solid #e8e8e8; }\n  .cc-pdp .cc-spec-table th { padding: 10px 12px 10px 0; font-size: 13.5px; vertical-align: top; text-align: left; font-weight: 400; color: #555; width: 42%; }\n  .cc-pdp .cc-spec-table td { padding: 10px 0; font-size: 13.5px; vertical-align: top; color: #1a1a1a; font-weight: 500; }\n  .cc-pdp .cc-faq { border-top: 1px solid #e8e8e8; }\n  .cc-pdp .cc-faq-item { border-bottom: 1px solid #e8e8e8; padding: 16px 0; }\n  .cc-pdp .cc-faq-q { font-size: 14.5px !important; font-weight: 600 !important; color: #1E3333 !important; margin: 0 0 8px 0 !important; }\n  .cc-pdp .cc-faq-a { font-size: 14px !important; color: #555 !important; line-height: 1.7 !important; margin: 0 !important; }\n  .cc-pdp .cc-trust { display: grid; grid-template-columns: repeat(1, 1fr); gap: 12px; list-style: none; padding: 0; margin: 0; }\n  @media (min-width: 600px) { .cc-pdp .cc-trust { grid-template-columns: repeat(4, 1fr); } }\n  .cc-pdp .cc-trust li { text-align: center; padding: 20px 10px; background: #fff; border: 1px solid #e8e8e8; border-radius: 6px; margin: 0; }\n  .cc-pdp .cc-trust li strong { display: block; font-size: 13.5px; color: #1E3333; margin-bottom: 4px; }\n  .cc-pdp .cc-trust li span { font-size: 12px; color: #555; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"cc-pdp\"\u003e\n\n  \u003c!-- PRODUCT OVERVIEW --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003cp\u003eSteel case, steel bracelet, \u003cstrong\u003egrey dial\u003c\/strong\u003e — the \u003cstrong\u003eSeiko SUR343P1\u003c\/strong\u003e keeps everything in one register, so the \u003cstrong\u003ebaton markers\u003c\/strong\u003e, the hands and the \u003cstrong\u003eday and date\u003c\/strong\u003e window are the only things that stand out from it. The case is \u003cstrong\u003e40.2mm\u003c\/strong\u003e wide and \u003cstrong\u003e8.4mm\u003c\/strong\u003e deep, which is slim for a watch carrying a calendar, and the whole thing comes to \u003cstrong\u003e114g\u003c\/strong\u003e.\u003c\/p\u003e\n    \u003cp\u003eTwo details on the specification are worth more than they usually are at this size. The glass is \u003cstrong\u003esapphire\u003c\/strong\u003e, and the case back is a \u003cstrong\u003escrew-in\u003c\/strong\u003e type rather than a pressed-on one — so the surface that takes the knocks and the seal that keeps water out are both a step above what the price suggests. \u003cstrong\u003eCalibre 6N53\u003c\/strong\u003e is quartz, good for \u003cstrong\u003e±15 seconds a month\u003c\/strong\u003e across roughly \u003cstrong\u003ethree years\u003c\/strong\u003e on a battery. The limits are plain enough: nothing on the dial is luminous, so it goes dark when the lights do, and while the \u003cstrong\u003e10 bar\u003c\/strong\u003e rating is enough for a bath or a swim, it is not a watch for scuba diving.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- AT A GLANCE --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eAt a Glance\u003c\/h2\u003e\n    \u003cul class=\"cc-glance\"\u003e\n      \u003cli\u003e\n\u003cstrong\u003eBrand\u003c\/strong\u003eSeiko\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCollection\u003c\/strong\u003eConceptual\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eMovement\u003c\/strong\u003eCalibre 6N53 Quartz\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eDial\u003c\/strong\u003eGrey, Baton Markers\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCalendar\u003c\/strong\u003eDay \u0026amp; Date\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCase Size\u003c\/strong\u003e40.2mm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCase Thickness\u003c\/strong\u003e8.4mm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eLug to Lug\u003c\/strong\u003e47mm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eGlass\u003c\/strong\u003eSapphire Crystal\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCaseback\u003c\/strong\u003eScrew Case Back\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e114g\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eWater Resistance\u003c\/strong\u003e100m (10 BAR)\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- WHY YOU'LL LOVE IT --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n    \u003cul class=\"cc-benefits\"\u003e\n      \u003cli\u003eSapphire is the specification most watches at this money do without, and it is the one you benefit from every day without noticing — it is the surface that meets every door frame and desk edge you pass.\u003c\/li\u003e\n      \u003cli\u003e47mm from lug to lug is the number to hold a tape measure against, because that span, not the 40.2mm diameter, is what has to fit across your wrist.\u003c\/li\u003e\n      \u003cli\u003eBeing quartz, it keeps its own time. Put it on after a month in a drawer and it is still correct, with nothing to wind and nothing to reset.\u003c\/li\u003e\n      \u003cli\u003eKnowing the weekday without working it out is a small thing that turns out to matter on a Monday morning or the far side of a long holiday.\u003c\/li\u003e\n      \u003cli\u003eNone of the dial is luminous, so this watch tells you nothing in a dark room — a fair thing to weigh up before buying rather than after.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- KEY FEATURES --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eKey Features\u003c\/h2\u003e\n    \u003cul class=\"cc-benefits\"\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCalibre 6N53 quartz movement\u003c\/strong\u003e — \u003cstrong\u003e±15 seconds per month\u003c\/strong\u003e, approximately \u003cstrong\u003ethree years\u003c\/strong\u003e of battery life, driving three hands with a \u003cstrong\u003eday and date\u003c\/strong\u003e display.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eSapphire crystal\u003c\/strong\u003e over a \u003cstrong\u003e40.2mm stainless steel case\u003c\/strong\u003e measuring \u003cstrong\u003e8.4mm\u003c\/strong\u003e deep and \u003cstrong\u003e47mm\u003c\/strong\u003e lug to lug, closed by a \u003cstrong\u003escrew case back\u003c\/strong\u003e.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eStainless steel bracelet\u003c\/strong\u003e fastening with a \u003cstrong\u003ethree-fold clasp and push button release\u003c\/strong\u003e, rated to \u003cstrong\u003e10 bar (100 metres)\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- TECHNICAL SPECIFICATIONS --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\n    \u003ctable class=\"cc-spec-table\"\u003e\n      \u003ccaption\u003eCase \u0026amp; Build\u003c\/caption\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eModel Number\u003c\/th\u003e\n\u003ctd\u003eSUR343P1\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase Material\u003c\/th\u003e\n\u003ctd\u003eStainless Steel\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase Diameter\u003c\/th\u003e\n\u003ctd\u003e40.2mm\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase Thickness\u003c\/th\u003e\n\u003ctd\u003e8.4mm\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eLug to Lug\u003c\/th\u003e\n\u003ctd\u003e47mm\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eLug Width\u003c\/th\u003e\n\u003ctd\u003e20mm\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eGlass\u003c\/th\u003e\n\u003ctd\u003eSapphire Crystal\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCaseback\u003c\/th\u003e\n\u003ctd\u003eScrew Case Back\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eWater Resistance\u003c\/th\u003e\n\u003ctd\u003e100 Metres (10 BAR)\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eWeight\u003c\/th\u003e\n\u003ctd\u003e114g\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n\n    \u003ctable class=\"cc-spec-table\"\u003e\n      \u003ccaption\u003eDial\u003c\/caption\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eColour\u003c\/th\u003e\n\u003ctd\u003eGrey\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eMarkers\u003c\/th\u003e\n\u003ctd\u003eBatons\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eHands\u003c\/th\u003e\n\u003ctd\u003eHour, Minutes, Seconds\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCalendar\u003c\/th\u003e\n\u003ctd\u003eDay and Date\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eLuminous Material\u003c\/th\u003e\n\u003ctd\u003eNone — the dial is not readable in darkness\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n\n    \u003ctable class=\"cc-spec-table\"\u003e\n      \u003ccaption\u003eBracelet\u003c\/caption\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eMaterial\u003c\/th\u003e\n\u003ctd\u003eStainless Steel\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eClasp\u003c\/th\u003e\n\u003ctd\u003eThree-Fold with Push Button Release\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eLug Width\u003c\/th\u003e\n\u003ctd\u003e20mm\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n\n    \u003ctable class=\"cc-spec-table\"\u003e\n      \u003ccaption\u003eMovement \u0026amp; Power\u003c\/caption\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCalibre\u003c\/th\u003e\n\u003ctd\u003eSeiko 6N53\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eType\u003c\/th\u003e\n\u003ctd\u003eQuartz, Battery Powered\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eDisplay\u003c\/th\u003e\n\u003ctd\u003eAnalogue\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eAccuracy\u003c\/th\u003e\n\u003ctd\u003e±15 seconds a month\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eBattery Life\u003c\/th\u003e\n\u003ctd\u003eApprox. 3 Years\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- FAQ --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n    \u003cdiv class=\"cc-faq\"\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eWhat is the correct way to change the day and date?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eWork through both crown positions in order. At the first click, turn the crown until yesterday's date is showing, then turn it the other way until the weekday immediately before the one you want comes up. Move the crown out to the second click and wind the hands forwards until the date and weekday you actually want flip over together — doing it that way also guarantees the watch is in the right twelve hours rather than reading midnight for noon. Finish by setting the time and pushing the crown home. \u003cstrong\u003eSeiko's instruction is not to change the calendar between 9:00 pm and 4:00 am\u003c\/strong\u003e, on the stated grounds that it may not change properly if you do. If you are inside those hours, wind the time forward past them, do the calendar, then wind back.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eHow much water can it take?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eSeiko puts a 10 bar watch at the level of a bath or shallow diving, which takes in swimming, a shower and anything the weather does to you. Scuba diving is the line — the instructions rule it out and send you to a Seiko Diver's watch instead. Read 100 metres as the pressure the case is tested to rather than a depth you may descend to, because the two are not the same thing. In practice the rules that keep a watch dry inside are simple: check the crown is pushed right in before any water, leave it alone entirely while the watch is wet or soapy, and give the case a fresh-water rinse after the sea or a pool.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eWill I be able to read it at night?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eNot without a light. Seiko specifies no luminous material on this reference, which means neither the hands nor the baton markers hold a glow, and in a dark bedroom the dial shows nothing at all. It is the one specification here that falls short of what some buyers assume comes as standard, so it is worth deciding now whether you need it. If you do, choose a reference that lists LumiBrite.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eHow well does the sapphire crystal hold up?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eSapphire is grown synthetically for exactly this job and ranks among the hardest materials put over a watch dial, which is why it shrugs off the everyday abrasions that dull a watch face over a few years — cuffs, keyboards, car doors. It is worth being clear about what hardness does and does not buy you: a hard material resists scratching, but it can still chip or crack under a sharp blow against something like stone or tile. Treat it as a hard crystal rather than an indestructible one, and give it ordinary care.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eHow often will the battery need replacing?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eAbout every three years on Seiko's figure. Many Seiko quartz watches give you notice: the seconds hand starts jumping two seconds at a time instead of ticking once a second, and the watch carries on keeping correct time while it does. Seiko is careful to say that not every calibre includes that indicator, so take it as a helpful sign rather than something you can count on. When the time comes, bring the watch to any City Chain store for servicing — a screw case back has to be opened and resealed correctly or the water resistance goes with it.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eWill the bracelet need sizing?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eYes. Sizing means taking links out, and City Chain offers complimentary bracelet sizing at any outlet, with your warranty book to hand. The bracelet sits on 20mm lugs and closes with a three-fold clasp and a push button release, so it folds flat against itself rather than relying on a pin through a hole.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eWhat happens if it develops a fault?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eThe SUR343P1 is sold with a 3-year warranty against manufacturing defects when bought from City Chain Singapore, an authorised Seiko retailer. That covers faults in how the watch was made; it does not cover knocks, everyday wear or a flat battery. You will need the warranty card and the receipt together, so keep both somewhere you will find them — a watch cannot go in for warranty work without them.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- WHY BUY FROM CITY CHAIN --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eWhy Buy from City Chain Singapore\u003c\/h2\u003e\n    \u003cul class=\"cc-trust\"\u003e\n      \u003cli\u003e\n\u003cstrong\u003eAuthorised Retailer\u003c\/strong\u003e \u003cspan\u003e100% genuine Seiko product\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003e3-Year Warranty\u003c\/strong\u003e \u003cspan\u003eCovered on every purchase\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eBracelet Adjustment\u003c\/strong\u003e \u003cspan\u003eComplimentary sizing in store\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eFree Shipping\u003c\/strong\u003e \u003cspan\u003eAll orders within Singapore\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"SEIKO","offers":[{"title":"Default Title","offer_id":39602861441176,"sku":"SUR343P1","price":348.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/2451\/7272\/files\/SEIKO_SUR343P1.png?v=1756108039","url":"https:\/\/www.citychain.com.sg\/products\/seiko-conceptual-sur343p1-grey-dial-men-watch","provider":"City Chain Singapore","version":"1.0","type":"link"}