{"product_id":"seiko-conceptual-sur311p1-black-dial-men-watch","title":"SEIKO CONCEPTUAL SUR311P1 BLACK DIAL MEN WATCH","description":"\u003cstyle\u003e\n  .cc-pdp { font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; color: #1a1a1a; line-height: 1.7; }\n  .cc-pdp *, .cc-pdp *::before, .cc-pdp *::after { box-sizing: border-box; }\n  .cc-pdp .cc-section { margin: 32px 0; padding: 0; }\n  .cc-pdp .cc-section + .cc-section { border-top: 1px solid #e8e8e8; padding-top: 28px; }\n  .cc-pdp h2 { font-size: 11px !important; font-weight: 600 !important; letter-spacing: 0.14em !important; text-transform: uppercase !important; color: #32321A !important; margin: 0 0 14px 0 !important; padding: 0 !important; border: none !important; }\n  .cc-pdp p { font-size: 14.5px; color: #555; margin: 0 0 12px 0; }\n  .cc-pdp .cc-glance { display: grid; grid-template-columns: repeat(2, 1fr); gap: 10px; list-style: none; padding: 0; margin: 0; }\n  @media (min-width: 600px) { .cc-pdp .cc-glance { grid-template-columns: repeat(3, 1fr); } }\n  .cc-pdp .cc-glance li { background: #f3f3ef; border-radius: 6px; padding: 12px 14px; font-size: 13.5px; color: #555; margin: 0; }\n  .cc-pdp .cc-glance li strong { display: block; font-size: 10px; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase; color: #2A2A16; margin-bottom: 3px; }\n  .cc-pdp .cc-benefits { list-style: none; padding: 0; margin: 0; }\n  .cc-pdp .cc-benefits li { position: relative; padding-left: 18px; font-size: 14.5px; color: #555; margin: 0 0 10px 0; line-height: 1.6; }\n  .cc-pdp .cc-benefits li::before { content: ''; position: absolute; left: 0; top: 9px; width: 7px; height: 7px; border-radius: 50%; background: #32321A; }\n  .cc-pdp .cc-spec-table { width: 100%; border-collapse: collapse; margin-bottom: 8px; }\n  .cc-pdp .cc-spec-table caption { text-align: left; font-size: 14px; font-weight: 600; color: #2A2A16; padding: 16px 0 8px 0; }\n  .cc-pdp .cc-spec-table tr { border-bottom: 1px solid #e8e8e8; }\n  .cc-pdp .cc-spec-table th { padding: 10px 12px 10px 0; font-size: 13.5px; vertical-align: top; text-align: left; font-weight: 400; color: #555; width: 42%; }\n  .cc-pdp .cc-spec-table td { padding: 10px 0; font-size: 13.5px; vertical-align: top; color: #1a1a1a; font-weight: 500; }\n  .cc-pdp .cc-faq { border-top: 1px solid #e8e8e8; }\n  .cc-pdp .cc-faq-item { border-bottom: 1px solid #e8e8e8; padding: 16px 0; }\n  .cc-pdp .cc-faq-q { font-size: 14.5px !important; font-weight: 600 !important; color: #2A2A16 !important; margin: 0 0 8px 0 !important; }\n  .cc-pdp .cc-faq-a { font-size: 14px !important; color: #555 !important; line-height: 1.7 !important; margin: 0 !important; }\n  .cc-pdp .cc-trust { display: grid; grid-template-columns: repeat(1, 1fr); gap: 12px; list-style: none; padding: 0; margin: 0; }\n  @media (min-width: 600px) { .cc-pdp .cc-trust { grid-template-columns: repeat(4, 1fr); } }\n  .cc-pdp .cc-trust li { text-align: center; padding: 20px 10px; background: #fff; border: 1px solid #e8e8e8; border-radius: 6px; margin: 0; }\n  .cc-pdp .cc-trust li strong { display: block; font-size: 13.5px; color: #2A2A16; margin-bottom: 4px; }\n  .cc-pdp .cc-trust li span { font-size: 12px; color: #555; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"cc-pdp\"\u003e\n\n  \u003c!-- PRODUCT OVERVIEW --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003cp\u003eA \u003cstrong\u003eblack dial\u003c\/strong\u003e with \u003cstrong\u003ebaton markers\u003c\/strong\u003e, three hands and a \u003cstrong\u003edate\u003c\/strong\u003e at the rim — the \u003cstrong\u003eSeiko SUR311P1\u003c\/strong\u003e does not try to hold your attention with anything other than legibility. Black gives the markers and the hands the strongest contrast a dial can offer, and the \u003cstrong\u003eLumiBrite\u003c\/strong\u003e on both means that contrast does not disappear when the room does.\u003c\/p\u003e\n    \u003cp\u003eFor a \u003cstrong\u003e40.2mm\u003c\/strong\u003e steel watch at this money the specification runs deeper than the look suggests: a \u003cstrong\u003esapphire\u003c\/strong\u003e crystal, a case back that \u003cstrong\u003escrews in\u003c\/strong\u003e, and \u003cstrong\u003e10 bar\u003c\/strong\u003e of water resistance, which Seiko's instructions carry as far as a bath or a swim while stopping well short of scuba diving. Power comes from the quartz \u003cstrong\u003eCalibre 6N52\u003c\/strong\u003e, held to \u003cstrong\u003e±15 seconds a month\u003c\/strong\u003e across roughly \u003cstrong\u003ethree years\u003c\/strong\u003e of battery. The case is a slim \u003cstrong\u003e8.4mm\u003c\/strong\u003e, the stainless steel bracelet brings it to \u003cstrong\u003e113g\u003c\/strong\u003e, and the lugs are \u003cstrong\u003e47mm\u003c\/strong\u003e apart — the figure to measure rather than the diameter.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- AT A GLANCE --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eAt a Glance\u003c\/h2\u003e\n    \u003cul class=\"cc-glance\"\u003e\n      \u003cli\u003e\n\u003cstrong\u003eBrand\u003c\/strong\u003eSeiko\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCollection\u003c\/strong\u003eConceptual\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eMovement\u003c\/strong\u003eCalibre 6N52 Quartz\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eDial\u003c\/strong\u003eBlack, Baton Markers\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCalendar\u003c\/strong\u003eDate\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eLuminous\u003c\/strong\u003eLumiBrite, Hands \u0026amp; Indexes\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCase Size\u003c\/strong\u003e40.2mm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eCase Thickness\u003c\/strong\u003e8.4mm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eLug to Lug\u003c\/strong\u003e47mm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eGlass\u003c\/strong\u003eSapphire Crystal\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eBracelet\u003c\/strong\u003eStainless Steel, 20mm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eWater Resistance\u003c\/strong\u003e100m (10 BAR)\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- WHY YOU'LL LOVE IT --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n    \u003cul class=\"cc-benefits\"\u003e\n      \u003cli\u003ePale hands and markers against a dark ground is the arrangement the eye reads fastest, which is why black dials have outlasted every fashion that came after them.\u003c\/li\u003e\n      \u003cli\u003eThe luminous coating means the watch keeps working after the lights go out. A few minutes of daylight charges it, there is nothing to press, and it draws nothing from the battery.\u003c\/li\u003e\n      \u003cli\u003eSapphire over the dial is a specification you benefit from without ever thinking about it — it is the surface meeting every door frame, desk edge and bag strap you pass.\u003c\/li\u003e\n      \u003cli\u003eTen bar behind a screwed-in case back puts a swim and a bath inside what the watch is built for, so it stays on the wrist rather than beside the basin.\u003c\/li\u003e\n      \u003cli\u003e8.4mm clears a shirt cuff easily. Set against that, 47mm between the lug tips is long for a 40.2mm case, so measure your wrist against that figure before deciding.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- KEY FEATURES --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eKey Features\u003c\/h2\u003e\n    \u003cul class=\"cc-benefits\"\u003e\n      \u003cli\u003e\n\u003cstrong\u003eQuartz Calibre 6N52\u003c\/strong\u003e — three hands plus a \u003cstrong\u003edate\u003c\/strong\u003e, running to a tolerance of \u003cstrong\u003e±15 seconds a month\u003c\/strong\u003e on a cell Seiko rates at approximately \u003cstrong\u003ethree years\u003c\/strong\u003e.\u003c\/li\u003e\n      \u003cli\u003eA \u003cstrong\u003estainless steel case of 40.2mm\u003c\/strong\u003e standing \u003cstrong\u003e8.4mm\u003c\/strong\u003e tall and reaching \u003cstrong\u003e47mm\u003c\/strong\u003e lug tip to lug tip, glazed in \u003cstrong\u003esapphire\u003c\/strong\u003e, shut with a \u003cstrong\u003escrew case back\u003c\/strong\u003e, and carrying \u003cstrong\u003eLumiBrite\u003c\/strong\u003e on its hands and indexes.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eStainless steel bracelet\u003c\/strong\u003e on \u003cstrong\u003e20mm\u003c\/strong\u003e lugs with a \u003cstrong\u003ethree-fold clasp and push button release\u003c\/strong\u003e; \u003cstrong\u003e113g\u003c\/strong\u003e complete and rated to \u003cstrong\u003e10 bar\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- TECHNICAL SPECIFICATIONS --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\n    \u003ctable class=\"cc-spec-table\"\u003e\n      \u003ccaption\u003eCase \u0026amp; Build\u003c\/caption\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eModel Number\u003c\/th\u003e\n\u003ctd\u003eSUR311P1\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase Material\u003c\/th\u003e\n\u003ctd\u003eStainless Steel\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase Diameter\u003c\/th\u003e\n\u003ctd\u003e40.2mm\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCase Thickness\u003c\/th\u003e\n\u003ctd\u003e8.4mm\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eLug to Lug\u003c\/th\u003e\n\u003ctd\u003e47mm\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eLug Width\u003c\/th\u003e\n\u003ctd\u003e20mm\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eGlass\u003c\/th\u003e\n\u003ctd\u003eSapphire Crystal\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCaseback\u003c\/th\u003e\n\u003ctd\u003eScrew Case Back\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eWater Resistance\u003c\/th\u003e\n\u003ctd\u003e100 Metres (10 BAR)\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eWeight\u003c\/th\u003e\n\u003ctd\u003e113g\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n\n    \u003ctable class=\"cc-spec-table\"\u003e\n      \u003ccaption\u003eDial\u003c\/caption\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eColour\u003c\/th\u003e\n\u003ctd\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eMarkers\u003c\/th\u003e\n\u003ctd\u003eBatons\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eHands\u003c\/th\u003e\n\u003ctd\u003eHour, Minutes, Seconds\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCalendar\u003c\/th\u003e\n\u003ctd\u003eDate\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eLuminous Material\u003c\/th\u003e\n\u003ctd\u003eLumiBrite on Hands and Indexes\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n\n    \u003ctable class=\"cc-spec-table\"\u003e\n      \u003ccaption\u003eBracelet\u003c\/caption\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eMaterial\u003c\/th\u003e\n\u003ctd\u003eStainless Steel\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eClasp\u003c\/th\u003e\n\u003ctd\u003eThree-Fold with Push Button Release\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eLug Width\u003c\/th\u003e\n\u003ctd\u003e20mm\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n\n    \u003ctable class=\"cc-spec-table\"\u003e\n      \u003ccaption\u003eMovement \u0026amp; Power\u003c\/caption\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCalibre\u003c\/th\u003e\n\u003ctd\u003eSeiko 6N52\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eType\u003c\/th\u003e\n\u003ctd\u003eQuartz, Battery Powered\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eDisplay\u003c\/th\u003e\n\u003ctd\u003eAnalogue\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eAccuracy\u003c\/th\u003e\n\u003ctd\u003e±15 seconds a month\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003cth scope=\"row\"\u003eBattery Life\u003c\/th\u003e\n\u003ctd\u003eApprox. 3 Years\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- FAQ --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n    \u003cdiv class=\"cc-faq\"\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eWhat is the procedure for correcting the date?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eOne click out on the crown, turn until the right date shows, crown back in. The watch never stops, so the time is unaffected and there is nothing to reset afterwards. \u003cstrong\u003eSeiko's general instructions for analogue watches say the calendar must not be changed between 9:00 pm and 4:00 am\u003c\/strong\u003e, and the reason they give is the whole of it: it may not change properly if you do. Seiko publishes no manual specific to calibre 6N52, so that is general guidance rather than a figure issued for this movement — and the instruction for working around it is theirs too. Move the time to any hour outside the window, set the calendar, then put the correct time back.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eHow well does it read in the dark?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eWell enough to tell the time without reaching for a light. Seiko fits LumiBrite to the hands and the indexes — a compound that stores light while you wear the watch and gives it back afterwards, with nothing to activate and no cost to the battery. A short spell in daylight or under a lamp is a full charge. One limit worth stating: the specification covers the hands and indexes alone — the date aperture is not among them, so reading that still needs a lamp.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eCan I keep it on in the shower or the pool?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eYes to both, and to a bath. Seiko's instructions describe a 10 bar watch as suitable for wearing while bathing or shallow diving, so everyday water is comfortably within it and steel has nothing that minds a soaking. Scuba diving is excluded outright, with Seiko's Diver's watches recommended for that, and the 100-metre figure is a pressure the case is tested against rather than a depth it may be taken to. Seiko's own precautions are worth repeating: push the crown fully in before the watch meets water, never operate the crown while the watch is wet, and rinse the case in fresh water after salt or chlorine.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eIs the crystal likely to scratch?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eIt resists scratching very well. Sapphire is grown synthetically for this purpose and ranks among the hardest materials fitted over a watch dial, which is why a sapphire crystal still looks clear after years of the contact nobody notices happening. The distinction worth drawing is between hardness and toughness: a hard crystal shrugs off abrasion but can still chip or crack under a sharp impact against something like stone or tile. With ordinary care, that hardness is what keeps everyday abrasion off the glass.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eWhen will the battery need replacing?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eSeiko quotes approximately three years. Many Seiko quartz watches give notice: the seconds hand begins moving in two-second steps instead of single ticks, while the time stays correct. Not every Seiko movement includes that indicator, as Seiko itself points out, so regard it as a helpful extra where present rather than a dependable alarm. Bring the watch to any City Chain store for servicing — the screw case back must be opened and re-tightened against a sound gasket, and the 10 bar rating depends on that being done properly.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eWhat are the fitting dimensions, and can the bracelet be taken in?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eGo by the 47mm lug-tip-to-lug-tip span rather than the 40.2mm dial: that span is what has to bridge your wrist, and it is generous for a case of this diameter, so a tape measure is worth a moment before you commit. The case is 8.4mm deep and the watch weighs 113g on its stainless steel bracelet. The bracelet runs 20mm wide at the lugs and is taken in by removing links. City Chain offers complimentary bracelet sizing at any outlet, and your warranty book is worth bringing.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"cc-faq-item\"\u003e\n        \u003cp class=\"cc-faq-q\"\u003eHow is the watch covered after purchase?\u003c\/p\u003e\n        \u003cp class=\"cc-faq-a\"\u003eBy a 3-year warranty against manufacturing defects, on any SUR311P1 bought from City Chain Singapore, an authorised Seiko retailer. That addresses faults built into the watch rather than impact damage, the wear a case and bracelet collect over years, or a battery that has reached the end of its life. Warranty work calls for the card and the receipt together, so keeping the two filed in one place from the day of purchase is the practical move.\u003c\/p\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- WHY BUY FROM CITY CHAIN --\u003e\n  \u003cdiv class=\"cc-section\"\u003e\n    \u003ch2\u003eWhy Buy from City Chain Singapore\u003c\/h2\u003e\n    \u003cul class=\"cc-trust\"\u003e\n      \u003cli\u003e\n\u003cstrong\u003eAuthorised Retailer\u003c\/strong\u003e \u003cspan\u003e100% genuine Seiko product\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003e3-Year Warranty\u003c\/strong\u003e \u003cspan\u003eCovered on every purchase\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eBracelet Adjustment\u003c\/strong\u003e \u003cspan\u003eComplimentary sizing in store\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eFree Shipping\u003c\/strong\u003e \u003cspan\u003eAll orders within Singapore\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"SEIKO","offers":[{"title":"Default Title","offer_id":39631733063832,"sku":"SUR311P1","price":330.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/2451\/7272\/files\/SEIKO_SUR311P1_QUARTZ.png?v=1741367332","url":"https:\/\/www.citychain.com.sg\/products\/seiko-conceptual-sur311p1-black-dial-men-watch","provider":"City Chain Singapore","version":"1.0","type":"link"}